The Democratic National Committee has launched an "informational campaign" that includes bilingual billboards across the city ahead of Vice President Kamala Harris’ Univision town hall in Las Vegas on Thursday night.
The DNC first told NBC News that it has bought a full-page print ad in El Mundo, widely read in southern Nevada. Digital homepage banners will also run in El Mundo and El Sol, circulated in northern Nevada.
The campaign directs Latino voters and union members to check their registration status and look at options on how to cast their ballots through IWillVote.com and VoyAVotar.com.
Latinos make up 20% of the electorate in the battleground state.
The campaign will also target union members by drawing a contrast between Harris and former President Donald Trump, who they say has weakened union workers’ power. The majority of U.S. labor unions have endorsed Harris though many union members support Trump. Union households are an important voter bloc in many swing states, including Nevada.
“Nevada’s Latino and union voters have the power to decide who wins the Silver State in November,” DNC spokesperson Marco Frieri said in a statement. “These blocs are vital communities that help keep Nevada’s economy moving forward every single day.”
Harris will appear Thursday in a televised town hall of Hispanic voters in Las Vegas hosted by Univision, one of the largest U.S.-based Spanish language broadcast channels. Questions will come from undecided Latino voters in the audience. Trump was scheduled to appear in a town hall hosted by Univision on Tuesday in Miami, but it was postponed to Oct. 16 because of the anticipated impact of Hurricane Milton.
After the only presidential debate Sept. 10, Harris has been pushing for a second debate against Trump. Her campaign agreed to a debate hosted by CNN on Oct. 23, but Trump has said he won’t debate again.
Latino voters are a critical voting bloc and can swing outcomes in battleground states across the country including Nevada, Arizona and Pennsylvania. But Hispanics are ideologically diverse, especially first-time voters who make up a significant portion of the electorate.
Polling shows that nationwide, Latinos prefer Harris over Trump. But polls also show the level of Latino support for Democrats has fluctuated in the past. The latest poll from NBC News/Telemundo/CNBC shows Harris with a 54%-40% advantage among Hispanic voters. George W. Bush won 40% of the Latino vote in 2004. But then, Barack Obama, Hillary Clinton and Joe Biden all received 60% of the Latino vote.
